La Famille

There is a new brand that needs a brand identity and package design for its grain products. I chose the unique brand name, La Famille, based on the idea of families and friends eating and sharing great food and good times. This design features a unique package form that allows consumers ease in access, dispensing and re-closure for future use. It also provides interesting and dynamic merchandising opportunities for shelving at retail. Die-cut windows provide excellent visual access to each grain and help consumer navigation throughout the entire brand block.