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JiMi Summer Camp
Project type
Brand Identity | Illustration
Role
Creative Director | Lead Designer | Illustrator
Date
2023
JiMi Summer Camp is an educational project in Ji Mi Valley that aims to set up activities and courses for kids ages 6 to 14. There were and are many communication problems between children and their parents when the two-child policy started in China (Now it’s a three-child policy). The activities and courses of JiMi Summer Camp are designed for children and parents to spend time together in nature. They observe the lives in nature; they feel the wind breezes and the rain drops; They hear the birds chirp, etc. It could help them to start a conversation as friends freely. When they start communicating with each other, their hearts start to move closer.
